"ALBION fans - It's Time To Do The Business."

This cheeky notice will be pasted in front of Seagulls' supporters while they spend a penny at today's FA Cup second round showdown against Rushden and Diamonds.

It was one of a dozen comical messages being put up in the toilets at Withdean this morning urging fans to back the campaign for a new stadium at Falmer.

Many of the posters will be pitched at eye-level above the gents' urinals, advertising to a captive audience as they do what comes naturally at half-time.

Other one-liners to give the gents a chortle include: The Future Is In Your Hands; Here's Something Else That Only Takes A Few Seconds; and Don't Just Go Through The Motions.

In the ladies' toilets, posters will be put up on the back of cubicle doors with the words: A Few Sheets of Paper Make All the Difference; Flushed with Success; and You Didn't Leave This To Someone Else.

Each headline is backed up by the words: "Write those letters. Sign the petition. Register your support. The New Stadium - It's Down to You!"

The signs have been designed by the fans' Falmer For All campaign which backs two Falmer stadium sites vying for planners' approval. Organisers hope the signs will get more Albion supporters active in the campaign.

Supporter Adrian Newnham, who is co-ordinating the Falmer For All campaign, said: "It's a bit of fun.

"It's the one area of the ground where people will have their minds free and focused on something other than the game.

"It's an opportunity to communicate with a large number of fans in the ground.

"The idea came from a fan. It's a good idea and we want fans to keep coming up with suggestions like these and get involved."

Mr Newnham said the Falmer stadium plans were extremely exciting and attractive. He said the stadium would be an asset of which Brighton and Hove could be proud.

There is a serious message behind the toilet humour, which is the latest weapon in a campaign backing two planning applications submitted by Brighton and Hove Albion for a stadium at Village Way North or Village Way South in Falmer.

The applications are opposed by environmentalists and Falmer residents, who believe both sites will create major environmental problems and transport problems.

Albion supporters launched their campaign last month after deciding the Falmer sites were the most likely to succeed.

DJ Norman Cook, who records under the name of Fatboy Slim, appeared at the launch with his 11-month-old son, Woody.

TV sports presenter Des Lynam was the first to sign a petition calling for councillors to support the idea of a community stadium at Falmer.