Harry Potter has become the UK's number one movie web site.
The official site for the film attract-ed 310,000 home internet users during October and figures from internet intelligence company NetValue showed fans spent an average of 18.2 minutes online.
Only 20 per cent of visitors to the Harry Potter web site were aged 14 and under.
About 40 per cent were aged between 35 and 49 and 57 per cent of visitors were women.
The official Star Wars web site peaked at 165,000 visitors in the UK.
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