An internet firm has been tasked with relaunching Robertson's with another character after Golly was sacked.

However, they will have to be careful not to stir up another controversy.

Suggested replacements The Twits could be offensive to under-achievers and Mr Fox could annoy animal-lovers.

Perhaps they will have to stick to something plain and simple like the "The Jam or Marmalade Person".

This will at least spread easily during these politically correct times in which we live.