Brighton and Hove Albion are relaunching their online club shop in response to booming internet sales.
A new shop area of the official web site will be rolled out in stages during the summer, with a fully finished shop set to be operational in time for the start of next season.
The Seagulls' online shop currently accounts for 15 per cent of all merchandise sales and this season has broken the £100,000 barrier for the first time since it launched four years ago.
The 2004/05 season has seen a 30 per cent increase in online sales compared with last season and the shop has shipped orders to Seagulls fans in more than 30 different countries.
Club shop manager Ian Green said: "This is a slower period of the year in terms of sales so we have started the rebuild now to give us ample time to complete the project before the start of next season.
"The extremely popular items, including replica shirts, are still available on the phase one roll-out, but some items are not and customers can either visit the shop in person or order over the phone on 01273 776969."
The shop can be found at www.seagulls-shop.co.uk
April 25, 2005
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