A nationwide bar chain is banning happy hour promotions amid fears about binge drinking.
The Yates Group will not sell alcohol below certain prices, ruled out all-you-can-drink deals and will offer free soft drinks to designated drivers at the weekend.
The moves come at a time of mounting concern about how much alcohol Britons are consuming and possible relaxing of the licensing laws in Brighton and Hove.
Figures from the Department of Health show a fifth of men and one in 11 women are binge drinkers.
The Yates Group, which operates 130 Yates's bars across Britain and 26 larger Ha! Ha! establishments, has produced a nine-point plan to address the issue.
It includes a promise not to sell beer for less than £1.25 a pint or £1 a bottle and spirits or shooters for less than £1.
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