Mike Read, Neil "Razor" Ruddock and Lord Charlie Brocket washed up on Brighton seafront in the latest attempt to boost their showbiz careers.
The I'm A Celebrity Get Me Out Of Here! stars were filming the video to their charity single, Summertime, with three bikini-clad women in tow.
Despite the men's appearances on the reality TV programme earlier this year, most people failed to recognise the DJ, the former footballer and the disgraced peer as they reclined in deckchairs on the beach and went on rides on the Palace Pier.
Eileen Beckett, 78, visiting from Bury St Edmunds, Suffolk, for the day, watched the group as they rode the carousel and remarked: "I don't think I know them. Are they famous?"
Her husband George, 79, said: "They were on I'm A Celebrity. I recognise the young ladies."
Lord Brocket said: "This isn't supposed to be some amazing song, it's just fun."
Mike Read, who lives near Arundel, said: "I chose Brighton because I thought they might like a day at the seaside."
Proceeds from Summertime, released on July 12 by MCS music, will go to charities including the Cliff Richard Tennis Foundation, Sargent Cancer Care for Children and Tommy's.
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