Actor Tom George's latest role calls for him to play the part of a packet of Rolos.

Unfortunately Tom can't enjoy the perks of the job because he's diabetic.

Meet the 30-year-old from Sussex pretending to be a 24-year-old Geordie, who thinks he's Robbie Williams - but is actually a packet of Rolos.

Welcome to the crazy world of voiceovers.

Tom truly is a man of many parts - one minute King Lear, the next a Lord Of The Rings Orc, the next the voice of David Beckham on a range of novelty birthday cards.

But his latest role is certain to be familiar to the millions of viewers who tune in to ITV1 each Saturday for the latest instalment of Pop Idol.

It might not be attracting as much attention as the show itself but the animated chocolate bars appearing at the beginning, the end and during ad breaks are engaged in a mighty tussle of their own.

The Choc Idols, created by Nestle as part of their sponsorship of the show, are six animated singing chocolate bars.

Viewers can vote for their favourite via the Choc Idol web site, with the winner revealed during the final programme.

Tom, from East Grinstead, initially auditioned to be a packet of Smarties but producers who heard his voice gave him the Rolos instead.

His character brief was to be "a cheeky 24-year-old Geordie". His silky smooth performances were recorded in three two-hour sessions.

Tom said: "My agent didn't recommend me for the Rolos but when I heard they wanted him to have a bit of a Robbie Williams quality, I knew that was the one for me.

"I had a bit of a say about where Rolo came from and I got to improvise with a couple of the other chocolate bars. Yes, this is all completely mad.

"What's more, I'm a diabetic so I can't even eat Rolos. I don't watch Pop Idol but my friends phone me and say they've just seen me on television. I say 'no, you've seen a bar of chocolate'."

Tom's job is as far as you can get from the tedious nine to five.

After Rolo, he recorded his part in what is certain to be the biggest film event of the year.

Although the Lord Of The Rings trilogy was filmed in New Zealand two years ago, finishing touches are still being made to the third part, Return of the King, due out this Christmas.

Tom recently joined stars including Elijah Wood at a studio in Middlesex to record the voice for Orc Gorbag.

He said: "The director Peter Jackson asked me what I thought of the first two films. I told him I had to be honest, I hadn't seen them yet. He asked me how on earth I'd got the job.

"Now I'm about to do a two-month stint on The Archers on Radio 4. I can't stand The Archers. It seems like I never do anything I actually watch."