A marketing company will breathe new life into the Gardeners' World Live show.

Brighton-based Lime Marketing has won a Haymarket Exhibition account to promote the popular BBC show.

Lime creative director Jane Austin said: "We were delighted to win the pitch and look forward to forging a close creative partnership with BBC Haymarket Exhibitions.

"Gardeners' World Live is an engaging brand and our creative concepts were inspired by the exciting show content."

Lime will design magazine adverts, posters and leaflets for the five-day exhibition at the Birmingham NEC next year.

The success follows the company's acquisition of the BBC Good Food Show account in July.

Wednesday October 01, 2003