Four holidaymakers with an eye for the ladies are about to pay an embarrassing price for their eagerness to please.

The four Brighton boys abroad were caught on camera parading in skimpy pink underwear, waxing their chests and fending off gay advances.

Their shameless antics were in the pursuit of a pretty face or three, in a new Channel Five hidden camera show.

Students Dave and John, both 21, airport worker Chris, 22, and electrician Ollie, also 22, were lured to a villa in Ibiza and set a series of humiliating tasks.

The programme, Honey Trap, explores just how far some men are willing to go to please an attractive woman.

The footage could leave the victims squirming with embarrassment - and their girlfriends seething with anger - when it is broadcast on January 27.

The action begins by showing Channel Five's three "Honeys" - Tash, Angel and Helen - approach the unsuspecting men and ask for directions.

The girls flirt provocatively before inviting them to spend a day at Tash's parents' villa.

The boys are then filmed for the next 12 hours as they agree to carry heavy logs in the midday sun, rhapsodise about romantic poetry and strip off on the beach.

When Tash reveals how much she likes men in thongs, sunburnt Ollie sheepishly offers to change into a skimpy pink number "only a German could find attractive".

The boys' discomfort grows when one of the girls' camp godfathers turns up and flirts ostentatiously with John.

After being offered a trip to a local gay bar and a massage, John suddenly remembers he has a girlfriend back home.

Chris is shown agreeing with Helen's unlikely claim that she resembles supermodel Caprice.

Tash then astounds the boys by "guessing" facts about them she has already been fed, such as John's love of Ipswich Town FC.

She also speculates on Dave's "true feelings" for John. One of Dave's chat-up lines is revealed as: "I've got a C-reg Nova."

Finally the girls reveal to their horrified prey that the whole day has been a set-up.

Channel Five has rewarded the four men for their discomfort with a free holiday each.

And when their family and friends see the programme, the unfortunate lads may be grateful for the chance to flee the country.