The naming of the alternative therapy shop me! is unfortunate because it could be misleading for those suffering from the neurological disorder ME.

I know a number of people with this illness who are seriously affected, vulnerable and easily confused.

Using the initials "me" is the same as naming a business "ms" or "aids".

I wish the owner would consider the potential confusion and rename her business out of consideration for the large number of those affected by ME in the area.

-David Butler, Church Road, Hove