Searching is the second most popular online activity after email. Every day, 57 per cent of internet users use a search engine.

Search engines produce
highly-targeted traffic with higher conversion ratios, directly impacting on increasing site revenues.

Search engines have a residual
affect long after the initial promotion has ended.

There is no starting or end
point on the web so your site must be linked somewhere so people can find it. Search engines provide the most comprehensive linking.

Search engines are easy to use.

Your site can appear in hundreds of different variations of keyword searches, unlike more traditional means such as Yellow Pages, where you normally appear in only one category.

More than 43 per cent of people
who bought online found the site with a search engine.

93 per cent of consumers
worldwide use search engines to find and access web sites.

Source: Forrester Research 57 per cent of internet users
search the web every day and 46 per cent of the searches are for product information or services.

Source: SRI Attracting a loyal audience to
your web site is best achieved through top search engine listings. Source: Forrester Research Media Field Study 85 per cent of qualified
internet traffic is driven through search engines but 75 per cent of search engine users never scroll past the first page of results.

Source: Seventh WWW User Survey, Georgia Institute of Technology Users looking for products
online are far more likely to type the product name into a search engine (28 per cent) rather than go into an engine's shopping channel (five per cent) or click on banner ads (four per cent)

Source: March 2001 Jupiter Media Metrix and NPD.

Search engine marketing was
ranked as the No. 1 web site promotional method used by e-commerce sites. Source:

ActivMedia Research.

92 per cent of the web
community uses search engines.

Source: Nielson Net Ratings, June 2001.

81 per cent of internet users
find the web sites they're looking for through search engines. And 54 per cent of experienced online shoppers primarily rely on a search engine when trying to find a product to purchase online. Source: Jupiter Communications: Consumer Survey Data, 2001.

Search engines are the £1 tool
prospective customers use to find web sites. Source: IMT Strategies, February 2000.

Product sales made from
keyword and phrase searches are the most qualified and have the highest purchase probability.

Source: Forrester Reports, January 2000.

Search engines are the £1 tool
prospective customers use to find web sites. Source: IMT Strategies, 2000.