A chain of opticians is opening three stores and creating up to 40 jobs in Sussex.
Specsavers will open the branches as part of a major expansion across Britain.
Company founder and chairman Doug Perkins said he wanted to go head-to-head with supermarkets on price and choice.
He said: "We know what customers are looking for and can deliver on every level."
Specsavers is the UK's largest optical retailer with sales last year of £430 million.
It already has 432 stores throughout the UK employing 9,000 people.
Mr Perkins said: "In a climate of increased competition, we are still maintaining our lead with more than twice the market share of our nearest competitors."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article