A Sussex boarding school is to tout for business in the USA for the first time.
Roedean School, Brighton, is among 14 English schools which will try to drum up trade at a conference in Washington next month.
The Association of Boarding Schools conference will make a pitch based on the schools' heritage and traditions.
British boarding schools have seen a drop in numbers of domestic applicants in recent years.
They already take about 8,000 pupils from around the world, including East Asia, Africa, Russia and mainland Europe.
North Americans account for about ten per cent of that intake.
Paul High, senior consultant to the Independent Schools Information Service International, said many US families were still largely ignorant of what British boarding schools had to offer.
He said: "There is no serious language barrier, unlike the situation facing many of our Far Eastern and European pupils.
"As to value for money, £15,000 for a year's education, accommodation, food and books in a good British boarding school compares very favourably with similar schooling in the USA.
"We have the added bonus of our heritage, traditions and quality of lifestyle."
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