Eastbourne has edged out the competition to be named the most holiday-friendly area of the UK, it was revealed.

The resort beat Manchester into second place in a survey of the places best suited for UK holidays conducted by Virgin Money Travel Insurance.

Third was Birmingham, with the Cotswolds area fourth, Leeds fifth and Bournemouth sixth.

In contrast, Wells in Somerset was considered the least holiday-friendly place, followed by the Orkney Islands, Bude in Cornwall and the Shetland Islands.

Grant Bather of Virgin Money Travel Insurance said: "Everyone's idea of a great holiday is different and the UK has plenty of great places to visit.

"But this year it's definitely Eastbourne for the all-round experience. For the classic seaside experience, Eastbourne wins hands down."

He went on: "Finding the formula for a perfect holiday is not a science, but good weather and a diverse selection of restaurants and hotels go a long way to making a good break, while tourist attractions and the overall cost are important too.

"Every town on our list is sure to evoke fond memories for fans of the destination.

"Indeed, each town is selected on the basis that it is a classic holiday destination. The research, though, is designed to find the most holiday-friendly town and provide a guide on where to go."

Each area was rated for average weather, hotel availability and cost, attraction availability and cost, restaurant availability and beach cleanliness.