Brighton and Hove Albion has scored a trio of top firms as sponsors.

Three exclusive 1901 club lounges at the American Express Community Stadium are being backed by businesses. Sponsorship rights to six more lounges are up for grabs. Profile, the fashion boutique based in Dukes Lane, Brighton, has become sponsor of the Upper Platinum Lounge at the multimillion pound venue. It will be named the Profile Lounge.

Becks Peugeot, based in Newtown Road, Brighton, has sponsored the Upper Gold North Lounge, which will be named the Becks Peugeot Lounge. Bupa International, based in Trafalgar Place, Brighton, has sponsored the Lower Platinum Lounge. It will be called the Bupa Lounge.

Ken Brown, Albion’s managing director said: “It’s fantastic to have such high-powered, quality business support for the Amex Stadium and we want to welcome these excellent sponsors on board. “Sponsors like Profile, Bupa and Becks Peugeot are playing an important part in helping us create the most exciting new stadium in the country and these lounges will be used to provide top quality corporate entertainment and events, with their names on the door.”

Behzad Ajdan, owner of Profile, said: “We are delighted to bring our style to the stadium business lounge and see this as a great opportunity to remind the top businessmen and women in the county, who will be using the stadium’s hospitality, that we have the most exclusive designs for them to dress the part.”