Heatwave worth £5 million to Brighton and Hove economy

First published in News by

Tourists gave Brighton and Hove a multimillion pound boost by flocking to enjoy record October weather in the city.

Pubs and restaurants had to order emergency supplies as hundreds of thousands of people arrived for the unseasonable sun.

As new temperature records were set in the city, businesses saw their average weekend takings for this time of year double.

Adam Bates, the head of VisitBrighton, said he expected up to £5 million to have been spent in the city this weekend alone.

That is more than double the October weekend average.

Beaches in the city were packed as about 200,000 extra people crammed into Brighton and Hove.

Mr Bates said: “It has been a great way to extend the season which is clearly what we want.

“There have been events going on all weekend. It has been terrific.

“It will make a real big difference for local businesses, not just hotels and restaurants but all shops and attractions.”

The city's tourism website saw a 30% spike in visitor hits at the end of last week as people planned to enjoy the Indian summer by the sea.

The site was visited once every 15 seconds on Thursday and Friday and calls to Brighton Visitor Information Centre increased by more than 50%.

Brighton and Hove City Council said its seafront team was “experiencing one of its busiest autumns ever”.

Geoffrey Bowden, the council's cabinet member for culture, recreation and tourism, said: “This is a welcome fillip at the end of the season as tourism supports over 13,500 jobs in the city.

“Brighton and Hove always looks brilliant in the sunshine and it's no surprise that visitors headed our way to make the most of it.”

Many visitors sweltered in their cars as traffic into the city was bumper to bumper for miles on both Saturday and Sunday.

The Brighton Breeze Volkswagen camper van run on Saturday and the London to Brighton Land Rover Run added to the weight of traffic.

The Met Office said temperatures around Brighton peaked at 23C yesterday - the highest temperature ever recorded in the area in October.

However the weather did leave hospitals struggling to cope with the numbers of people suffering heat-related problems.

A spokesman for Royal Sussex County Hospital in Brighton said: “We have been a lot busier than we would normally expect for this time of year.

“Staff in the accident and emergency department have been working flat out.”

Comments (24)

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12:26pm Mon 3 Oct 11

Charismatic Andrew says...

Does the Argus have someone on work experience writing their headlines today? Hot on the heals of "Jodie Kidd gives birth in the car on way to hospital" which turns out to be a completely untrue, we have this headline which states "Heatwave worth £5 million to Brighton and Hove economy". However it turns out that £5 million is double the usual October average, so in actual fact the Heatwave is 'only' worth £2.5 million to the economy.
Does the Argus have someone on work experience writing their headlines today? Hot on the heals of "Jodie Kidd gives birth in the car on way to hospital" which turns out to be a completely untrue, we have this headline which states "Heatwave worth £5 million to Brighton and Hove economy". However it turns out that £5 million is double the usual October average, so in actual fact the Heatwave is 'only' worth £2.5 million to the economy. Charismatic Andrew
  • Score: 0

12:46pm Mon 3 Oct 11

Think about it says...

The quote “Brighton and Hove always looks brilliant in the sunshine" is missing the words "in the morning". By the afternoon the seafront and beach looked like a rubbish dump, thanks to the mountains of litter dropped absolutely everywhere. A profoundly depressing sight. Just picking up after these pigs is not the answer, can we not have wardens with the power to fine people for behaving so selfishly in the first place? Given the scale of the problem, I think the money raised in fines would easily cover the wage bill.
The quote “Brighton and Hove always looks brilliant in the sunshine" is missing the words "in the morning". By the afternoon the seafront and beach looked like a rubbish dump, thanks to the mountains of litter dropped absolutely everywhere. A profoundly depressing sight. Just picking up after these pigs is not the answer, can we not have wardens with the power to fine people for behaving so selfishly in the first place? Given the scale of the problem, I think the money raised in fines would easily cover the wage bill. Think about it
  • Score: 0

1:09pm Mon 3 Oct 11

sussexlord says...

Think about it wrote:
The quote “Brighton and Hove always looks brilliant in the sunshine" is missing the words "in the morning". By the afternoon the seafront and beach looked like a rubbish dump, thanks to the mountains of litter dropped absolutely everywhere. A profoundly depressing sight. Just picking up after these pigs is not the answer, can we not have wardens with the power to fine people for behaving so selfishly in the first place? Given the scale of the problem, I think the money raised in fines would easily cover the wage bill.
What can you expect from London scum?
[quote][p][bold]Think about it[/bold] wrote: The quote “Brighton and Hove always looks brilliant in the sunshine" is missing the words "in the morning". By the afternoon the seafront and beach looked like a rubbish dump, thanks to the mountains of litter dropped absolutely everywhere. A profoundly depressing sight. Just picking up after these pigs is not the answer, can we not have wardens with the power to fine people for behaving so selfishly in the first place? Given the scale of the problem, I think the money raised in fines would easily cover the wage bill.[/p][/quote]What can you expect from London scum? sussexlord
  • Score: 0

1:20pm Mon 3 Oct 11

banargustrolls says...

There should be a ban on dogs and Londoners on the beaches. That would solve a lot of the problems.
There should be a ban on dogs and Londoners on the beaches. That would solve a lot of the problems. banargustrolls
  • Score: 0

1:31pm Mon 3 Oct 11

LB says...

Having a bus service between Haywards Heath and Brighton was particularly poor timing as far as keepign traffic off the roads, too.
Having a bus service between Haywards Heath and Brighton was particularly poor timing as far as keepign traffic off the roads, too. LB
  • Score: 0

1:57pm Mon 3 Oct 11

banargustrolls says...

eh?
eh? banargustrolls
  • Score: 0

2:37pm Mon 3 Oct 11

LB says...

yes, sorry should have been clearer.

the train line between Brighton and Haywards Heath was closed and a substitute bus service was in place.
yes, sorry should have been clearer. the train line between Brighton and Haywards Heath was closed and a substitute bus service was in place. LB
  • Score: 0

2:42pm Mon 3 Oct 11

Roundbill says...

Yeah, those nasty, evil railway engineers, not checking their crystal balls to see if there was going to be a random heatwave before planning their schedule of works at the beginning of the financial year.
Yeah, those nasty, evil railway engineers, not checking their crystal balls to see if there was going to be a random heatwave before planning their schedule of works at the beginning of the financial year. Roundbill
  • Score: 0

2:49pm Mon 3 Oct 11

LB says...

I said it was poor timing, not malicious :-)
I said it was poor timing, not malicious :-) LB
  • Score: 0

2:58pm Mon 3 Oct 11

Roundbill says...

Fair enough - maybe the weather gods were being malicious ;-)
Fair enough - maybe the weather gods were being malicious ;-) Roundbill
  • Score: 0

3:14pm Mon 3 Oct 11

rolivan says...

Think about it wrote:
The quote “Brighton and Hove always looks brilliant in the sunshine" is missing the words "in the morning". By the afternoon the seafront and beach looked like a rubbish dump, thanks to the mountains of litter dropped absolutely everywhere. A profoundly depressing sight. Just picking up after these pigs is not the answer, can we not have wardens with the power to fine people for behaving so selfishly in the first place? Given the scale of the problem, I think the money raised in fines would easily cover the wage bill.
I have been in contact with the council re litter and they said they wish they had the resources to keep it clean also there are only 8 enforcement officers working in between Portslade and Saltdean.I also spoke to some PCSO's and asked them what they do if they see people littering They said and I quote "We ask them to pick it up"
[quote][p][bold]Think about it[/bold] wrote: The quote “Brighton and Hove always looks brilliant in the sunshine" is missing the words "in the morning". By the afternoon the seafront and beach looked like a rubbish dump, thanks to the mountains of litter dropped absolutely everywhere. A profoundly depressing sight. Just picking up after these pigs is not the answer, can we not have wardens with the power to fine people for behaving so selfishly in the first place? Given the scale of the problem, I think the money raised in fines would easily cover the wage bill.[/p][/quote]I have been in contact with the council re litter and they said they wish they had the resources to keep it clean also there are only 8 enforcement officers working in between Portslade and Saltdean.I also spoke to some PCSO's and asked them what they do if they see people littering They said and I quote "We ask them to pick it up" rolivan
  • Score: 0

3:47pm Mon 3 Oct 11

I thought says...

Spare a thought for that 5 year old who does not sweat!
Spare a thought for that 5 year old who does not sweat! I thought
  • Score: 0

3:50pm Mon 3 Oct 11

papa_melons says...

I thought wrote:
Spare a thought for that 5 year old who does not sweat!
shut up. it's the best thing you could do for yourself.
[quote][p][bold]I thought[/bold] wrote: Spare a thought for that 5 year old who does not sweat![/p][/quote]shut up. it's the best thing you could do for yourself. papa_melons
  • Score: 0

3:59pm Mon 3 Oct 11

I thought says...

papa_melons wrote:
I thought wrote:
Spare a thought for that 5 year old who does not sweat!
shut up. it's the best thing you could do for yourself.
Self opinionated dolt! Your conceit is exceeded only by you ignorance and grammatical errors.
[quote][p][bold]papa_melons[/bold] wrote: [quote][p][bold]I thought[/bold] wrote: Spare a thought for that 5 year old who does not sweat![/p][/quote]shut up. it's the best thing you could do for yourself.[/p][/quote]Self opinionated dolt! Your conceit is exceeded only by you ignorance and grammatical errors. I thought
  • Score: 0

3:59pm Mon 3 Oct 11

anonymous coward says...

It's just a pity that Volks Railway, the beach lifeguards and the litter pickers were incapable of responding to the weather forecast.
It's just a pity that Volks Railway, the beach lifeguards and the litter pickers were incapable of responding to the weather forecast. anonymous coward
  • Score: 0

5:01pm Mon 3 Oct 11

Zeta Function says...

Think about it wrote:
The quote “Brighton and Hove always looks brilliant in the sunshine" is missing the words "in the morning". By the afternoon the seafront and beach looked like a rubbish dump, thanks to the mountains of litter dropped absolutely everywhere. A profoundly depressing sight. Just picking up after these pigs is not the answer, can we not have wardens with the power to fine people for behaving so selfishly in the first place? Given the scale of the problem, I think the money raised in fines would easily cover the wage bill.
Quite. Please don't insult pigs they are innocent animals.

And it's not just litter that's being dumped. The combined odours of BBQ smoke, the overflowing waste bins, and the stench from the public toilets made Recreation City, Stinky City No. 1 in Britain.

If only there were more proper jobs in Recreation City, with proper management of the seafront and parks. How many more NO BBQ signs among the withering flowers?
[quote][p][bold]Think about it[/bold] wrote: The quote “Brighton and Hove always looks brilliant in the sunshine" is missing the words "in the morning". By the afternoon the seafront and beach looked like a rubbish dump, thanks to the mountains of litter dropped absolutely everywhere. A profoundly depressing sight. Just picking up after these pigs is not the answer, can we not have wardens with the power to fine people for behaving so selfishly in the first place? Given the scale of the problem, I think the money raised in fines would easily cover the wage bill.[/p][/quote]Quite. Please don't insult pigs they are innocent animals. And it's not just litter that's being dumped. The combined odours of BBQ smoke, the overflowing waste bins, and the stench from the public toilets made Recreation City, Stinky City No. 1 in Britain. If only there were more proper jobs in Recreation City, with proper management of the seafront and parks. How many more NO BBQ signs among the withering flowers? Zeta Function
  • Score: 0

5:03pm Mon 3 Oct 11

tinker000 says...

Those who came to brighton must be ????????????????? words fail me
Those who came to brighton must be ????????????????? words fail me tinker000
  • Score: 0

5:28pm Mon 3 Oct 11

Morpheus says...

The real issue here is: was it the weather that brought people here or was it something about Brighton itself? I suspect that every beach in the country was packed. And of course it is convenient for Londoners, without this fact it would be much quieter.
The real issue here is: was it the weather that brought people here or was it something about Brighton itself? I suspect that every beach in the country was packed. And of course it is convenient for Londoners, without this fact it would be much quieter. Morpheus
  • Score: 0

5:54pm Mon 3 Oct 11

Hove Actually says...

How come the council managed to put out many more traffic tax collectors But no life guards or litter pickers?
How come the council managed to put out many more traffic tax collectors But no life guards or litter pickers? Hove Actually
  • Score: 0

8:17pm Mon 3 Oct 11

Yes i'm right says...

Only went and got a dose at the weekend. Met some London chap called Maxwell on the Pier, promised me a good time, we went dancing then he took me up the back passage.
Only went and got a dose at the weekend. Met some London chap called Maxwell on the Pier, promised me a good time, we went dancing then he took me up the back passage. Yes i'm right
  • Score: 0

8:25pm Mon 3 Oct 11

leobrighton says...

Its a pity the Volks Railway wasn't operating over the weekend it was doing a roaring trade on Friday, the last day of operation. The councils inability to run the railway with the flexibilty to serve demand on weekends out of season with good weather is an outrage. Can't they get anyone else to run it?
Its a pity the Volks Railway wasn't operating over the weekend it was doing a roaring trade on Friday, the last day of operation. The councils inability to run the railway with the flexibilty to serve demand on weekends out of season with good weather is an outrage. Can't they get anyone else to run it? leobrighton
  • Score: 0

10:27pm Mon 3 Oct 11

Thatsjustyummy says...

would any of that £5 mil make up for what they DIDN'T take because of the crap summer? Unlikely. So in reality they're still many many millions down.
would any of that £5 mil make up for what they DIDN'T take because of the crap summer? Unlikely. So in reality they're still many many millions down. Thatsjustyummy
  • Score: 0

4:36pm Tue 4 Oct 11

Morpheus says...

It was only £1 million according to the BBC news!
It was only £1 million according to the BBC news! Morpheus
  • Score: 0

8:42pm Tue 4 Oct 11

I thought says...

Morpheus wrote:
It was only £1 million according to the BBC news!
Are you insinuating that the Argus either
a) Got the FACTS Wrong!
b) Lied!
c) All of the above
[quote][p][bold]Morpheus[/bold] wrote: It was only £1 million according to the BBC news![/p][/quote]Are you insinuating that the Argus either a) Got the FACTS Wrong! b) Lied! c) All of the above I thought
  • Score: 0

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