I watched the new OK Go video this morning. It reminds me of how much leverage you can get out of being unexpected, simple and concrete. Those three principles are so powerful when trying to get noticed and promote your services. In fact, I could write for pages but instead, I shall take my own advice. This song (to the tune of Lily Allen The Fear) is in honour of those who hate Mondays...

I hate my new job and I shouldn’t be here, I gotta get rich and I got this idea, I can’t make it real cos my heart’s full of fear Will nobody help me and give me a steer? I heard of a place and it’s just over there, They break all the rules till you’re a millionaire, Their mission’s to find the idea of the decade Wait till they hear cos they’ll love what I made They’ve done it for years. They’re my perfect mentor, I’m driving my car to the place called the Centre, They’ll help me with money and sales and all that My job will be history and I’ll be a fat cat.

If you do have an idea and want to take the next step to making it real in 2012, email me at melanie@sinc.co.uk.

If you don't have an idea and just want to see what the OK Go boys are up to, check them out here: http://www.youtube.com/watch?v=MejbOFk7H6c&fb_source=message. Melanie out.

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Readers who submit articles must agree to our terms of use. The content is the sole responsibility of the contributor and is unmoderated. But we will react if anything that breaks the rules comes to our attention. If you wish to complain about this article, contact us here