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We all know that a smile has the power to light up a room but how many of us are lucky enough to have a perfect smile and the confidence that it bestows?

Thanks to the dedication and skill of orthodontists like Ritu Gupta and the team at Chichester Orthodontic Clinic more and more people can have that effect.

The days when having any work carried out on your teeth were filled with pain and fear are long gone thanks to modern techniques and the friendly and calm approach of Ritu.

Ritu said: “Wearing a brace may not be the most enjoyable experience; however the beautiful smile it delivers can be enjoyed for the rest of your life.”

Ritu and her colleagues run the busy Chichester Orthodontic Clinic, the home of perfect teeth and healthy gums.

Ritu qualified as a dentist at Guys Hospital, and worked in general practice as well as for the hospital service for several years before training in orthodontics at Kings College Hospital and The Royal Surrey County Hospital.

She said: “My philosophy is to have a personal, friendly and professional approach to the care of all my patients. Very few people are born with what you could describe as perfect teeth, but thanks to modern techniques that can be changed.”

Ritu is interested in modern, progressive orthodontic techniques such as lingual braces and clear aligners which give the best treatment outcomes in the most discrete way possible.

She regularly attends professional development courses to update her skills.

She has worked in the hospital service most of her professional life and is part of the orthodontic team at St Richards Hospital, dividing her professional time between her specialist practice and the hospital service.

She is also involved in teaching trainee orthodontists, dentists and nurses.

“We provide up-to-date treatments that are tailored to the needs of the patients.

"It is the same standard of care that we would wish for ourselves and our families.

"We have a relaxed and friendly team approach aimed at putting patients at their ease along the way to achieving confidence through their smile."

Working alongside Ritu at the practice is Dr Jane Cliff, a specialist in orthodontics, who qualified from The Royal London Hospital in 2005. There is also a full team of nurses and practice managers who all share Ritu’s philosophy.

Chichester Orthodontic Clinic.

Call 01243 786620 or visit www.chichesterorthodonticclinic.co.uk