A lads’ magazine is to start offering organised weekenders in Brighton and Hove.

Nuts magazine has teamed up with Brighton-based The Stag Company promising tourists an “adrenaline-fuelled weekend with their best friends”.

Organisers, who are launching the service today, say the new venture will bring in £4 million to the city’s economy and create 30 new jobs at their Queens Road offices.

Packages will include casino visits, football matches, boat parties and games of ‘dodgeball’ – made famous by the 2004 Ben Stiller comedy movie – in the King Alfred Leisure Centre in Hove.

The packages will be based around the current Stag Company tours on offer, which include the Call of Booty, Off The Leash and Reel Em In weekend packages.

But concerns have been raised about the prospect of more booze-fuelled weekend revellers visiting the city.

Roger Rolfe, a member of the St James’s Area Local Action Team and the city’s licensing strategy group, said it was not the type of tourism the city should be attracting. He said the city should follow the examples of other European cities that have taken measures to lessen the impact of stag and hen parties.

He suggested the city introduces a charge similar to Venice wheretourists pay for costs such as late-night policing or, follow the example of Prague, which has taken a tougher line on street drinking, large groups of men and late-night noise.

He added: “I don’t care how much these tourists bring in revenues, it doesn’t equal what we residents put into the council coffers each week.

“What we need is quality tourism and I don’t think these groups will be interested in the city’s culture,. They won’t visit the Pavilion.”

Councillor Geoffrey Bowden, chairman of the council’s economic development and culture committee, urged Nuts magazine to work closely with the council to ensure the holidays were a pleasant experience for both “revellers and residents”.

He added: “We have a reputation as a care-free city which encourages visitors but in return we expect visitors to respect the people who live here throughout the year.”

Keith White, head of marketing at the Stag Company, who was also speaking on behalf of Nuts magazine, said: “These are not stag dos, these are lads’ weekenders where lads can meet up for an annual get together.

“Because we have them doing activities throughout the day they’re not just in the pub from 10am getting drunk.

“We also ask all our suppliers to speak to our clients when they arrive so if they make the effort and our clients are having a good time, they will be respectful.”