Disney had 'no choice' but to take action against Brighton firm (From The Argus)

Disney had 'no choice' but to take action against Brighton firm

5:20pm Thursday 6th September 2012 in News By Emily Walker, Chief Reporter

Disney has said they had no choice but take legal actions against a Brighton animation firm after customers complained they had been misled.

The world’s biggest cartoon company has asked Brighton-based Brightspark Productions Ltd to stop selling their films Braver and Tangled Up because the names and artwork bear too close a resemblance to Disney hits Brave and Tangled.

A spokeswoman for Disney said they had been told about Brightspark’s productions by customers who were upset after thinking they had bought the genuine Disney products..

She added that they had finally felt compelled to act when the Brighton firm renamed a film from 2005 around the time of Disney’s blockbuster’s cinema release.

In a statement Disney said: “People place great trust in the quality and creativity of Disney and when it appears that another company is causing confusion among Disney consumers, we will act to protect ourselves and the consumer.

"Disney believes that Brightspark has demonstrated a pattern of misleading consumers with numerous releases that confuse and undermine the trust those consumers have in Disney."