A NEW company with an ambition to shake up the world of recruitment has launched in Brighton.

SomeoneWho uses an algorithm to pair job hunters with businesses.

It currently focuses on the interim market of high-level, temporary contracts and aims to offer a faster, more accurate service than traditional options.

The company was founded by three ex-interims who had experienced first-hand the amount of money and time that can be wasted in the hiring process.

Gary Anderson, Julie Nerney and Andrew Saffron had become disillusioned with conventional recruitment.

They came up with the idea in the lobby of The Grosvenor Hotel in London in December 2015.

Having worked together on numerous projects over the years, the idea that they could pool skills and create something together was an exciting prospect.

The SomeoneWho algorithm aims to take the struggle out of finding the right person for the job by cutting out the middleman.

The technology also has the potential to strip out human biases - and ultimately find the best candidate for the job.

It’s a big issue for many small businesses; recent industry research suggests that just one in three HR managers feel confident they are unprejudiced in their selection process. Women in particular face a number of different stigmas when looking for work, with one in 10 recruiters said they would avoid a female candidate applying for a male dominated role.

A further one in ten said they’d be reluctant to recruit a recently married candidate, as they were more likely to go on maternity leave soon.

Andrew Saffron, co-founder of SomeoneWho, said: “One of the biggest reasons we launched the SomeoneWho recruitment platform was to create a level playing field.

“The industry is ready for a recruitment process that matches candidates to jobs based on their merit, rather than their background.

“The current system is slow, expensive and inefficient. HR managers lose 27 hours for every single interim position they fill, and even then they struggle to find the right talent.

“This represents a huge waste of time, and isn’t even successful – our research shows that one in four HR managers make a bad hire annually, with one in five hiring the wrong people monthly! We knew there had to be a better way.”

They chose Brighton as their base.