Albion season ticket prices going up

Albion season ticket prices going up Albion season ticket prices going up

Albion fans will have to pay more to watch their team at The Amex next year.

Season ticket prices are going up by an average of two to five per cent.

The increases will be bigger if the Seagulls are promoted to the Premier League.

But the rises are smaller than many supporters feared and Albion believe they are still offering good value for money.

The dearest seats, in the lower tier of the West Stand, will now cost £680, equivalent to under £30 per match if Albion are still in the Championship.

The lowest adult prices, in the popular North Stand and also the South Stand behind each goal, are £455, less than £20 per Championship game.

Supporters continue to have the option of paying monthly by direct debit.

The travel subsidy for using public transport is also going up by £20 to £50 for adults and from £15 to £25 for concessions.

Chief executive Paul Barber said: “If we are promoted, our prices will be higher than those outlined (at this point, we are not in a position to say how much higher).

“For those fans who do not wish to pay higher prices to watch the Albion in the Premier League should we get promoted you will have a window to cancel your season ticket.”

Barber says Albion faced a “very tough balancing act” in taking account of the economic climate for fans while also raising revenues and reducing costs to ensure the Seagulls comply with Financial Fair Play regulations.

See all Albion season ticket prices on The Argus' dedicated page.

Comments(28)

saraman says...
7:32am Sat 23 Feb 13

Appears to be a very good deal of 2-5% As a ball park figure a 5% increase on my lower west pensioners seat will cost me another £20. I'd be more than happy with that. If I had to pay a 15% increase to watch PL football next season (and that's where we all want to be, don't we?) I would also be happy with that. Mind you, the financial situation of other people will obviously be different.

saraman says...
7:40am Sat 23 Feb 13

Radio Sussex- CMS set to start, Hammond doubtful. Sort of found a bob, lost a pound feeling. Full house today fellas and 3 points.

chrisg2000 says...
8:00am Sat 23 Feb 13

Incredibly good value and a price increase which seems to have taken into account the current economic conditions we are all faced with.

Always felt the best strategy for the club is to keep season ticket prices low, meaning the maximum amount of bums on seats, in turn spending money and increasing matchday revenues as much as possible.

Paul Barber and the board seemed to have struck a nice balance here to continue to the grow the club and keep the fanbase happy. UTA

Alfie T says...
8:09am Sat 23 Feb 13

saraman wrote:
Radio Sussex- CMS set to start, Hammond doubtful. Sort of found a bob, lost a pound feeling. Full house today fellas and 3 points.
Hopefully we will put on a show today, it's too bloody cold to sit down all game watching the back four having a private game. Lets get at them and get the Amex rocking, 4.1 COYB.

Carter_Cooldancer says...
8:13am Sat 23 Feb 13

Wrap up warm today people, it's going to be very cold at the Amex. I expect the team to score at least six goals at regular 15 minute intervals so I can jump up and down and warm up my feet!!!

saraman says...
8:18am Sat 23 Feb 13

Carter_Cooldancer wrote:
Wrap up warm today people, it's going to be very cold at the Amex. I expect the team to score at least six goals at regular 15 minute intervals so I can jump up and down and warm up my feet!!!
Love your optimism Carter.

mark by the sea says...
8:36am Sat 23 Feb 13

Lets whip some noise up.

Alan G Skinner says...
8:42am Sat 23 Feb 13

The price of success I guess? We really need to work very hard to increase our revenue streams,starting with sponsorship. We need a big front of shirt sponsor to start, and more big players buying up sponsorship boards around the stadium. While its great we have lots of small local firms buying up sponsor space, what we really need is large companies like British Airways, Virgin Atlantic, TUI, Easyjet,, Ryanair etc etc. I initially focus on the travel industry because of our close proximity to Gatwick. We also need to invest in the electronic pitch surround sponsor boards. My only objection to this news in the transport levy going up. We should have driven a harder bargin with train companies, who continue to be incompetent and unprofessional when assisting Brighton and Hove Albion supporters.

Jimmy Stewart's Imaginary Rabbit says...
8:50am Sat 23 Feb 13

Well they were never going to go down were they? This rise had already been advertised so it's not too much of a shock - although when added to the, surely inevitable, rise of food and drink it will mean that the cost of a day at the football will have gone up MUCH more than inflation. And it could go up further if we reach the Prem!

Football economics do function in a little world of their own though. The club sell out (or very nearly) every game and still lose £8m, that has to be covered somehow.

Carlas mum says...
9:04am Sat 23 Feb 13

My only gripe with this news is the fact that if you are a coach user, you have to pay the travel levy to the Albion for the use of public tranport, plus increases levied by the coach company. This means we are paying £50 to the Albion for something we don't use.

fatso says...
9:05am Sat 23 Feb 13

If we are promoted then there will automatically be a 20% increase due to a reduced number of games. Surely they are not going to raise it any higher. Having said that I will pay whatever but do appreciate that some people will not be able to afford any more.

fansunited says...
9:17am Sat 23 Feb 13

What happened to the pledge they made when The Amex was built? Season tickets will be
"CAPED FOR 5 YEARS"

saraman says...
9:28am Sat 23 Feb 13

Carlas mum wrote:
My only gripe with this news is the fact that if you are a coach user, you have to pay the travel levy to the Albion for the use of public tranport, plus increases levied by the coach company. This means we are paying £50 to the Albion for something we don't use.
Quite right Carlas Mum, exactly my sentiments. I use Seagull Travel from Southwick at an up front cost of £96 for all league home games. Just over £4 a game which I consider to be very good value. Would it not be possible for one of us on here with good computer savvy to create a basic web site to lobby the club to exclude those of us who use alternative non public transport or priavate cars to arrive at the Amex. I do feel resentful over this £50 levy of which I'm not participating. I'm sure there will be many counter arguments, but just a thought.

mark by the sea says...
9:42am Sat 23 Feb 13

Alan G Skinner wrote:
The price of success I guess? We really need to work very hard to increase our revenue streams,starting with sponsorship. We need a big front of shirt sponsor to start, and more big players buying up sponsorship boards around the stadium. While its great we have lots of small local firms buying up sponsor space, what we really need is large companies like British Airways, Virgin Atlantic, TUI, Easyjet,, Ryanair etc etc. I initially focus on the travel industry because of our close proximity to Gatwick. We also need to invest in the electronic pitch surround sponsor boards. My only objection to this news in the transport levy going up. We should have driven a harder bargin with train companies, who continue to be incompetent and unprofessional when assisting Brighton and Hove Albion supporters.
Two things, for Merci sake sort the catering, it's truly shockingly bad! That includes the 1901 .... Where I was served burger and chips that was stone cold.. Staff who avoid working, and no pleasantry in there manner..
Second is the east stand should have a nice bar, dicks bar is great, but I won't queue for half hour to drink in comfort.. More bars, better service... The £6.20 minimum wage is overpaying the staff .

pjwilk says...
10:00am Sat 23 Feb 13

Yes this Bus travel levy is an absolute con.I have never been able to get free Bus travel from Lancing.

Old Scrote of the Amex says...
10:33am Sat 23 Feb 13

mark by the sea wrote:
Alan G Skinner wrote:
The price of success I guess? We really need to work very hard to increase our revenue streams,starting with sponsorship. We need a big front of shirt sponsor to start, and more big players buying up sponsorship boards around the stadium. While its great we have lots of small local firms buying up sponsor space, what we really need is large companies like British Airways, Virgin Atlantic, TUI, Easyjet,, Ryanair etc etc. I initially focus on the travel industry because of our close proximity to Gatwick. We also need to invest in the electronic pitch surround sponsor boards. My only objection to this news in the transport levy going up. We should have driven a harder bargin with train companies, who continue to be incompetent and unprofessional when assisting Brighton and Hove Albion supporters.
Two things, for Merci sake sort the catering, it's truly shockingly bad! That includes the 1901 .... Where I was served burger and chips that was stone cold.. Staff who avoid working, and no pleasantry in there manner..
Second is the east stand should have a nice bar, dicks bar is great, but I won't queue for half hour to drink in comfort.. More bars, better service... The £6.20 minimum wage is overpaying the staff .
I've been a few times and NEVER had a problem with the catering, either on the concourse or in the 1901 club. Smiley and swift service with scorchingly-hot food every time. Granted one of the servers was dead behind the eyes but there was still a smile.

Alfie T says...
10:53am Sat 23 Feb 13

Old Scrote of the Amex wrote:
mark by the sea wrote:
Alan G Skinner wrote:
The price of success I guess? We really need to work very hard to increase our revenue streams,starting with sponsorship. We need a big front of shirt sponsor to start, and more big players buying up sponsorship boards around the stadium. While its great we have lots of small local firms buying up sponsor space, what we really need is large companies like British Airways, Virgin Atlantic, TUI, Easyjet,, Ryanair etc etc. I initially focus on the travel industry because of our close proximity to Gatwick. We also need to invest in the electronic pitch surround sponsor boards. My only objection to this news in the transport levy going up. We should have driven a harder bargin with train companies, who continue to be incompetent and unprofessional when assisting Brighton and Hove Albion supporters.
Two things, for Merci sake sort the catering, it's truly shockingly bad! That includes the 1901 .... Where I was served burger and chips that was stone cold.. Staff who avoid working, and no pleasantry in there manner..
Second is the east stand should have a nice bar, dicks bar is great, but I won't queue for half hour to drink in comfort.. More bars, better service... The £6.20 minimum wage is overpaying the staff .
I've been a few times and NEVER had a problem with the catering, either on the concourse or in the 1901 club. Smiley and swift service with scorchingly-hot food every time. Granted one of the servers was dead behind the eyes but there was still a smile.
Agree, pies are quality, could do with more at times, but no real complaints from me.

Carlas mum says...
11:24am Sat 23 Feb 13

saraman wrote:
Carlas mum wrote:
My only gripe with this news is the fact that if you are a coach user, you have to pay the travel levy to the Albion for the use of public tranport, plus increases levied by the coach company. This means we are paying £50 to the Albion for something we don't use.
Quite right Carlas Mum, exactly my sentiments. I use Seagull Travel from Southwick at an up front cost of £96 for all league home games. Just over £4 a game which I consider to be very good value. Would it not be possible for one of us on here with good computer savvy to create a basic web site to lobby the club to exclude those of us who use alternative non public transport or priavate cars to arrive at the Amex. I do feel resentful over this £50 levy of which I'm not participating. I'm sure there will be many counter arguments, but just a thought.
Perhaps it's worth having a word with the Albion about this. Will try to get to the Amex next week and see if I can arrange to speak to someone.

PressBoxTeaBoy says...
11:24am Sat 23 Feb 13

Everyone should ride a bicycle to the stadium, cure the parking and traffic problem, raise the health standards, combat pollution, and burn off the pint & pie calories, not to mention saving petrol costs to help buy the tickets.

Great ticket prices by the way, good job from the Albion in keeping it real !

Anyone got a bike pump I could borrow?

Baldseagull says...
11:28am Sat 23 Feb 13

The easiest way to increase revenue would be to actually serve everyone who wants half time beer and food, with beer and food.
I often get to the front and decide I no longer have time to consume a beer, even if they haven't run out.

We all know life in the prem is expensive but does it not also come with a massive increased share of TV revenue to help cover it?
The current increase for tickets is fine, but I don't like the sound of a 20% increase if we go up, as fatso suggests.

wicket5 says...
11:40am Sat 23 Feb 13

pjwilk wrote:
Yes this Bus travel levy is an absolute con.I have never been able to get free Bus travel from Lancing.
The season ticket travel levy is also for train and Seagull Travel buses and coaches costs are reduced as well. If you travelled by train the cost is included in the match day ticket.

Claude Back says...
11:44am Sat 23 Feb 13

fansunited wrote:
What happened to the pledge they made when The Amex was built? Season tickets will be
"CAPED FOR 5 YEARS"
I think you've become confused with Batman?

Hovite says...
12:43pm Sat 23 Feb 13

Good on Claude

Hovite says...
12:44pm Sat 23 Feb 13

I mean good one

Mr.Manchester-Gull says...
1:15pm Sat 23 Feb 13

Alan G Skinner wrote:
The price of success I guess? We really need to work very hard to increase our revenue streams,starting with sponsorship. We need a big front of shirt sponsor to start, and more big players buying up sponsorship boards around the stadium. While its great we have lots of small local firms buying up sponsor space, what we really need is large companies like British Airways, Virgin Atlantic, TUI, Easyjet,, Ryanair etc etc. I initially focus on the travel industry because of our close proximity to Gatwick. We also need to invest in the electronic pitch surround sponsor boards. My only objection to this news in the transport levy going up. We should have driven a harder bargin with train companies, who continue to be incompetent and unprofessional when assisting Brighton and Hove Albion supporters.
I agree, the club should take a leaf out of the Argus' book, the site is absolutely riddled with advertisements!

Hove Actually says...
1:28pm Sat 23 Feb 13

A 66% increase in the bus levy is hard to swallow. I thought the reason for having this was to tempt people not to drive to the ground?

pebble counter says...
10:11am Sun 24 Feb 13

Hove Actually wrote:
A 66% increase in the bus levy is hard to swallow. I thought the reason for having this was to tempt people not to drive to the ground?
It's a brilliant stadium, everyone agrees on that, but getting there, and leaving at the end of the game, needs improving. It isn't acceptable that cost of travelling is rising if the service isn't improved.

albionite says...
9:47am Mon 25 Feb 13

Why no discount for paying the full amount upfront like there used to be? Infact, where I sit a season ticket costs £625 upfront or £52.08 per month which is £624.96 - cheaper! That can't be right.......

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