Here is an idea to ease the TV anguish of Albion's most loyal fans.

The club, as a one-off gesture, could lay on free coach travel for next month's trip to Nottingham Forest.

Away supporters were punished in November, when the game at Burnley rearranged for live coverage by Sky made it impossible to travel on the day by rail.

The same applies to the match at the City Ground, moved from Saturday April 9 (3pm) to Monday April 11 (7.45pm).

A fair proportion of Albion's sizeable and vocal away support go by train, booking well in advance to capitalise on cheaper fares.

The tickets are non-refundable, so they will be out of pocket again.

Albion's broadcast windfall for ten live appearances on Sky this season, with one or two more possibly to follow, is over £600,000.

Re-investing some of it would be worthwhile to encourage fans to make a journey reviving fond memories.

Leo Ulloa's last-gasp goal at the City Ground on the final day two seasons ago pinched a place in the play-offs.

Much further back, I recall travelling via a fleet of coaches to the banks of the River Trent to watch Alan Mullery's Albion end Forest's long, unbeaten home record under Brian Clough.

The size of the away support in the East Midlands for a key match next month is sure to suffer because of the Saturday to Monday switch. The club could boost numbers by organising something similar.