Brighton and Hove Albion have the most expensive pie in the Championship, a study by the BBC has found.

The BBC's price of football survey has also discovered the club rank as the most expensive day out in the Championship for a fan - with the combined cost of the cheapest match day ticket, a programme, a pie and a cup of tea costing £34.70 - 80 pence more than Fulham.

Albion chief executive Paul Barber said the BBC's basic statistics don't provide the whole picture and the club's prices feature towards the top end of the Championship scale because the club's fans enjoy a unique and unrivalled all-round matchday experience at the Amex.

The club say the price increases of its season and match ticket over the past three seasons have bucked the national trend and they have developed promotions such as kids for a quid which mean younger fans are being encouraged through the turnstiles with their parents at reduce rates.

Also included in the cost of a season ticket is subsidised travel on buses and trains to the ground - something that few other clubs offer.

Mr Barber said: "We pride ourselves on making the whole Amex matchday an unrivalled experience for both home and away fans, and the fact we have had the highest average crowd in the Championship over the last two seasons shows that Albion - and visiting - fans agree. 

  

"The BBC Price of Football survey makes interesting reading and focuses on price increases, but our lowest priced matchday ticket prices have gone up by just £1 since 2011, while season tickets in the same area have risen by only £10 since last season. 
  
"We have also worked hard to make our matches accessible for everyone, with various offers throughout the season. This weekend, with our special £1 offer for Young Seagulls for the visit of Middlesbrough, a parent and child can come to the match for just £26 - with travel included alongside all the other benefits - and enjoy the unique experience the Amex offers. 
  
"What also is not highlighted by the survey is that our season-ticket and matchday prices for under-18s offer superb value for money, with prices from as low as £70 for under-10s, £125 for under-16s and £230 for under-18s - also all with travel included." 

Supporters are given free access to the club's pre-match live music fan zone, and interest-free direct debit service for season ticket payments and free wi-fi throughout the stadium bowl. The club have also said it would continue to invest in the match day experience for all fans.

Mr Barber added: "Very few businesses, especially one losing nearly a £1 million a month, could or would continue to invest in this way, but thanks to Tony Bloom, the club's ongoing commitment to delivering the best possible experience for supporters can often be overlooked or ignored, especially by those outside of the club. 

"However, and most importantly, we feel our fans appreciate those efforts and enjoy experience on matchdays, and our attendance figures show that fans feel they are getting great value for money."