Albion are ready to fire the start gun on the race for tickets to the first matches at The Amex.

Demand is sure to be high for the Sussex Senior Cup final against Eastbourne Borough, in just a fortnight’s time, and the friendly against Tottenham on July 30.

The Seagulls are selling seats for the Carling Cup tie versus Gillinggham on August 9 at the same time to make life smoother for sales staff.

Fans wanting to book for more than one of the games are advised to secure all their tickets in one go.

The rush starts this week when seats go on sale to Seagulls supporters for the Senior Cup final.

Albion fans have about 6,000 tickets, initially available from 10am on Wednesday to season ticket holders with 1,250 points or more under the club’s new loyalty scheme.

Remaining tickets will be available to supporters with 1,030 points or more, which is effectively 1901 Club members, from 10am on Monday, July 11.

Fans with 1,000 points or more, which is essentially new season ticket holders, can buy from 10am on Wednesday, July 13.

Prices for all areas are £10 for adults and £5 for seniors and under-16s.

About 12,000 seats will be available to Albion fans when Spurs visit.

Season ticket holders with 1,250 points or more get first crack, from 10am on Wednesday, although 1901 Club members automatically get their tickets for the game.

Any remaining tickets will be available to supporters with 1,000 points or more from 10am on Wednesday, July 13.

Price for the Spurs game are as follows.

North Stand/South Stand: Adult £21.60, senior £15.30, under-18 £10.80, under-ten £5.40.

West Stand Upper: Adult £25.20, senior £17.10, under-18 £12.60, under-ten £6.30 Zone C in West Stand Lower/East Stand: Adult £27, senior £18.90, under-18 £13.50, under-ten £7.20.

Zone D in West Stand Lower/East Stand: Adult £29.70, senior £20.70, under-18 £15.30, under-ten £8.10 Zone E in West Stand Lower: Adult £31.50 (no concessions) Family (East Stand): Adult £22.50, senior £16.20, under-16 (accompanying) £5.40, under-ten (accompanying) £2.70 Seats for the Gillingham game go on sale to season ticket holders with 1,250 points or more from 10am on Wednesday, though 1901 Club members again automatically get their tickets.

Remaining tickets will be available to supporters with 1,000 points or more from 10am on Wednesday, July 13.

Tickets can be bought online and season-ticket holders can log on and use the “add my reserved seat” function.

They can also be ordered by calling 0845 496 1901 or visiting the Seagulls Store in Queens Road, Brighton.

Season-ticket holders have until July 20 to secure their seat.

Prices for the Gillingham tie are as follows.

North Stand/South Stand: Adult £14.50, senior £10.50, under-18 £7.50, under-ten £4 West Stand Upper: Adult £17, senior £11.50, under-18 £8.50, under-ten £4.50 Zone C in West Stand Lower/East Stand: Adult £18, senior £13, under-18 £9, under-ten £5.

Zone D in West Stand Lower/East Stand: Adult £20, senior £14, under-18 £10.50, under-ten £5.50.

Zone E in West Stand Lower: Adult £21 (no concessions).

Family (East Stand): Adult £15, senior £10, under-16 (accompanying) £4, under-ten (accompanying) £2.

Albion have produced a leaflet entitled Arriving at the Amex and will be writing to season ticket holders to help them get to the stadium. They will urge fans to travel by foot, bike, public transport or use the club's park and ride schemes.

They will remind fans that all their limited number of car parking spaces, including those for the disabled, must be pre-booked Vouchers for bus, rail or park and ride travel, costing £30 for 23 Championship matches plus seven cup and friendly games, can be ordered by calling 0845 496 1901 or 0845 873 0251.

The same numbers can be used to order car park season tickets, priced £360 (£180 for disabled spaces). They go on sale to season ticket holders and 1901 Club members on Wednesday.

Fans will be urged to car share where possible and be careful where they park.

Full ticket and travel details are available at seagulls.co.uk