A NEW premium trainer and streetwear shop is opening as lockdown restrictions are loosened.

OG Kicks opens today on Brighton’s Bond Street. The modern shop will stock trainers and clothes from leading brands including Stone Island, CP Company and North Face.

Owner Ryan Jackson, 21, started selling trainers online from his bedroom in 2017.

After some success he opened up a retail store in Trafalgar Street, Brighton.

The Argus: OG Kicks sells trainers and streetwearOG Kicks sells trainers and streetwear

The shop was forced to close in 2020 due to the Covid-19 lockdown.

After getting through a difficult year for trading, Ryan is excited to be opening the new store.

He said: “It’s been a tough year, but we have survived and are really excited about opening in a fantastic new location. Brighton is definitely the right place for us.

“It’s got a great city vibe, but is not too big, so you can still have a sense of community.”

One of the changes that will be coming soon is the ability for people to go back into shops and socialise more.

The Argus: OG Kicks also offers a buying and trading serviceOG Kicks also offers a buying and trading service

Ryan added: “What I love about my job is talking to lots of interesting people. We’ve got some amazing stock. But we don’t just sell great products, we also sell an experience. You can’t beat the buzz of fellow sneakerheads in-store.”

Unlike most clothing stores, OG Kicks will also offer buying and trading services. This means that people will be able to bring their own items that they may not want any more such as authentic footwear and streetwear.