THIS is what you can expect when you visit Brighton's newest attraction.

From floating heads to holograms, Paradox Place is full of optical illusions that will leave you scratching your head for days.

As it opened its doors for the first time on Friday, The Argus was given an exclusive tour around the venue, getting to grips with some of the many interactive exhibits.

Located in Gloucester Road, the new experience has four floors of optical illusions, immersive and interactive artworks and magic tricks to explore.

Made by Pod Experiences, the team behind Pier Pressure, the award-winning escape room venue, the attraction takes one hour to complete.

Showing our reporter around the venue, staff demonstrated some of the different illusions on display.

Ahead of the opening, Pier Pressure’s creative director Philly Harris said: “This is a first for the South of England and we’re incredibly excited to be bringing such a wonderful, high-quality visitor attraction to Brighton.

The new venue in the heart of the city will leave you scratching your head

"We’ve always had the city front of mind for everything we do, and there’s lots of fun, mind-boggling exhibits that celebrate brilliant Brighton.

"Paradox Place is full of interactive and engaging treats and we can’t wait to open the doors to a very curious public.”

Tickets cost £8.50 for each adult, £6.50 for a child, and £7.50 for concessions and pre-booking is recommended.

More information can be found at www.paradoxplace.co.uk.