A GAMING studio is set to launch a series of new gaming events in collaboration with a UN gaming initiative.

Brighton-based MAG Interactive’s environmental-based events will see users help to preserve the world’s ocean and coral reefs.

The special ocean events, based on a UN-led campaign to curb threats to the world’s reefs, will be launched in Wordzee, Ruzzle, Word Domination, WordBrain, WordBrain 2 and New QuizDuel, with players encouraged to either add their name to the petition for the preservation of coral reefs and donate to projects working to protect ocean health.

The events were developed during this year’s Green Game Jam, a workshop organised by the Playing for the Planet Alliance - an initiative under the UN Environment Programme that brings together game companies across the world with the goal of improving the environment and climate through play.

Daniel Hasselberg, CEO of MAG Interactive, said: “Last year’s Green Game Jam inspired us all and this year it was a given to involve most of our live games in this initiative. Our goal is to create engaging content for our players while spreading an important message, that they have the power to help preserve the marine ecosystem.”

The events coincide with the launch of an extensive report by the UN Environment Programme, examining the status of the ocean’s coral reefs - the first of its kind in over a decade.

Coral reefs are one of the most vulnerable ecosystems to climate change due to die-off from ocean heat waves.

Leticia Carvalho, head of marine and freshwater at the programme, said: “We couldn’t be more excited to join hands with MAG to help raise awareness and resources for the planet’s precious coral reefs that are on the front line of climate change.

“Many people have no idea of their value to humanity, and gaming can be transformational in inspiring this learning and action journey.”

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