Brighton's beach party tickets on resale for thousands

On the Beach, a festival set to be headlined by the Hove-based DJ, sold out rapidly – with face value admission costing £55.

The event, on Brighton beach from 21-22 July, gained such popularity that an extra date was added.

But as the festival approaches, and resale prices naturally begin to increase, a ticket for Friday’s date was found on Viagogo for a staggering £11,912.

The general admission ticket was found on Viagogo on May 24

Viagogo is an online platform where people can sell tickets they no longer need, though it seems there is no limit on the price that can be requested.

Responding to the ticket listed at 200 times its face value on its site, a spokeswoman for Viagogo said: “Listing prices on Viagogo are set by sellers – but ultimately, they are determined by the fan demand in a free marketplace.

Fatboy Slim will play for two nights in Brighton

“It is our experience that tickets that are unrealistically marked up rarely sell at those prices and we always encourage buyers to do their research into pricing before committing to a purchase.

“However, the particular listing in question has been placed on hold and we’re in contact with the seller as it’s likely they’ve made an error when listing the ticket.”

Other On the Beach tickets on the platform can be found to range between £155, for Thursday, and £708 for Friday.

What are you playing at with these #HarryStyles tickets @viagogo?? You say you exist to help music fans but by the looks of this you just facilitate ticket touts. It needs sorting out 😡 pic.twitter.com/N1ZoaN0a1Q

— Tim Burgess (@Tim_Burgess) May 12, 2022

Viagogo has come under fire from artists, including frontman of The Charlatans, Tim Burgess, who branded the company as “vultures” and called for the regulation of ticket resales.

There are, however, platforms available for those who wish to sell their tickets at face value, such as Twickets – which markets itself as a “fairer way for real fans to see their favourite shows, without being ripped off by touts and scalpers, and the platforms through which they operate”.