An eco-friendly fashion store has opened its second branch in the city.

Lucy And Yak welcomed shoppers to its new shop in Ship Street, Brighton, on Friday.

The brand, founded by Lucy Greenwood and Chris Renwick in 2017, already has its flagship store in Kensington Gardens, Brighton.

The new store took the place of England At Home, a gift shop which closed last September after more than 30 years in The Lanes.

This is Lucy And Yak's eighth store after recent openings in Manchester, Cardiff and Nottingham.

Lucy, who the brand is named after, said: “We have such a broad customer base and wanted to find a way to speak to more people.

The Argus: The store will sell more of its earthy-toned clothesThe store will sell more of its earthy-toned clothes (Image: The Argus)

“A concept store is something I’ve always wanted to test as a playground for sustainable conversations, workshops and events - this will be our sustainability flagship.

“Our colour-led, joyful shop in North Laine, Brighton, continues to speak to our bolder customer, with our new toned down and sustainability-focused location in The Lanes for customers who prefer earthy colours, like myself. I can’t wait to see where our journey takes us next.”

The Argus: The flagship store remains in Kensington GardensThe flagship store remains in Kensington Gardens (Image: Brilliant Brighton)

The “Yak” in the name comes from the name of co-founder and brand director Lucy’s beloved caravan.

The new store is now the main space for sustainability events for the brand.

There are plans to hold workshops and panel talks at the store that stocks “a curated edit” of Lucy And Yak’s core collection to shop.

Lucy And Yak rose to fame with its unisex and often brightly coloured dungarees.

The Argus: The new store in Ship StreetThe new store in Ship Street (Image: The Argus)

Lucy and co-founder Chris have previously spoken about a trip to New Zealand which inspired them to create their brand.

The pair made money by collecting disused t-shirts from lost property at hostels and using the fabric to make tobacco pouches.

Returning to the United Kingdom, Lucy began to sell vintage clothing on Depop before deciding to launch the brand.

Lucy And Yak focuses on being eco-friendly and ethical and its tailors are paid four times the state minimum wage in India. Its factories operate on solar energy.