On the one side it was: How could you do this to us after all we’ve been through together?

On the other it was: But how could you be so angry when we were only trying to do the best for you?

Albion and their most financially committed fans, those who spend money to watch them in the stadium and from home, will patch things up after this weekend's pay-per-view falling out.

It might not feel like it but they will. They always do.

Some supporters feel like the club did the dirty on them by agreeing with Premier League plans to charge £14.95 to watch selected fixtures on TV.

Or rather not charge them but give them the opportunity to pay if they so wish.

Or rather not “selected fixtures” but actually games which WEREN’T selected and would not have been broadcast live.

The feeling behind the scenes within the club as they fielded complaints on Saturday, and indeed at other clubs, was one of shock and annoyance at the negative reaction.

Football clubs tend to know when a whole load of complaints are heading their way and it appears this was not one of those occasions.

Paul Barber eventually explained all via an FAQ-type article which appeared on the club website in late afternoon.

The basic concept seems to be considered okay. Some complaints were about a price which, it was explained, the clubs do not set but feel is fair given the quality of the coverage compared to, specifically, the EFL’s iFollow service, which costs £10 per game and has been introduced amid little fuss.

The price, though - £15 versus maybe a fiver - continues to be a point where the two sides differ. 

Then to the thorny issue of whether you feel you have already paid for the home match versus West Brom, which will be on PPV.

Albion pointed out fans will be rebated for that match and the rebate will be more than £14.95.

In other words, the rebate minus the cost of the PPV pass will eventually leave you in credit.

If you are in an Albion household receiving multiple rebates but only buying the PPV match once, all the better.

Cashflow, timing and what has been paid for up to now seems to be sticking points with some fans.

Another issue appears to be one of expectation.

When play resumed in June, all matches were shown on TV at no charge additional to the usual subscription.

That has continued until now as we reach the point when the hope among clubs was that the first fans would be making their way back through the gates.

The extra TV games have been going for so long now it feels normal. But it is still an extra.

Had the normal arrangement of five TV matches per weekend been maintained throughout, one wonders what moments supporters would have missed.

The Argus:

Would Newcastle v Albion have been a TV pick under normal circumstances?

Norwich? Probably not. Burnley on the final day of the season? Absolutely no way.

If you think back, even the home match versus Arsenal on March 14 was NOT a TV pick. It was a 3pm Saturday kick-off.

Of course, Sky might have changed their minds during the 15 weeks with no football.

Come June, they might have said they didn’t want Aston Villa v Chelsea or the Merseyside derby or Spurs v Manchester United or West Ham v Wolves after all, they wanted to go to the Amex.

But, had the original selection stood and the extra games not been added, that season-changing win over the Gunners would not have been on TV.

The extra TV games cost clubs a sizeable rebate and were unsustainable.

Clubs feel fans should be happy for being allowed access to those extra matches rather than assuming it as the norm and angrily demanding more.

So we move on to PPV and another issue – the disparity in matches for different clubs.

Albion’s next three games will cost an extra £29.90. West Brom’s will cost £44.85.

Liverpool’s next three will cost £14.95 in PPV.

Everton’s next three won’t cost anything in PPV but you will need to subscribe to both Sky and BT Sport.

The message we are being given is that the current PPV set-up is not a long-term move.

It is an interim measure. The broadcasters don’t need it. They are already showing the five matches per week they want.

READ MORE: Barber says season-ticket holders won't be out of pocket

Subscriptions remain their core business, which means screening the bigger or more interesting teams as often as they can.

You won’t sell lots of subscriptions offering regular helpings of Burnley, West Brom, Palace and, let’s say it, Brighton.

Sky won’t be hiding their biggest players behind the pay-extra wall.

So smaller clubs have more chance of being on PPV.

And what about the money? Well, any income Albion receive will go straight into a £1 million sized hole in matchday revenue for every home game played behind closed doors.

By Saturday afternoon, the tone of feedback being received by the club was apparently less hostile.

READ MORE: Molumby's delight at man-of-the-match award

Remember this all went through very quickly. When they have further time to look at things, there might be steps Albion take or tweaks they make to improve the situation.

Complaints won’t disappear altogether. Paying £29.90 for two forthcoming games is a poor option behind being able to attend in person or getting them as part of your subscription.

But the first of those can’t happen and the second was a bonus which is now over.

Clubs feel they have helped fans when they didn’t need to.

Many fans don’t see it like that. But many do.